About 

the Book

In Untangling AI: Driving Business Success Through Enterprise Automation and AI Agents, founder and Chief AI Officer at Multiplai Tech, Matt Kesby, delivers an incisive roadmap for business leaders interested in assessing where their companies stand in the AI adoption lifecycle and where they want to go. Kesby explains how to rethink your current operational model and how to replace traditional workflows with AI-powered decision-making and execution.

You'll discover insights and examples that demonstrate how to build the four key foundations of your organization's AI adoption plan: strategy, execution, people, and technology. You'll learn how to use agentic AI technology to run entire businesses processes and automate important parts of your operations. 

Perfect for executives, managers, entrepreneurs, founders,  private equity portfolio managers, and other business leaders, Untangling AI is also an invaluable new resource for technical managers looking for practical AI-adoption strategies that work in the real-world.

Matt Kesby is a serial entrepreneur, AI transformation leader, and business strategist with over 29 years of experience helping organizations achieve triple-digit revenue growth and sustainable profitability. Based in Cebu, Philippines, Matt leads a team of over 1,000 professionals across 7 countries, using AI to accelerate operational, financial, sales, and marketing performance by up to 5x.

Matt is the founder of GoTeam and Multiplai Tech, companies dedicated to helping businesses scale and people exceed. Additionally, he is Founder, Chief AI Officer and Master Coach at www.aicoaches.com. He has partnered with more than 300 businesses worldwide, building high-performing offshore support teams and embedding AI +  automation-driven solutions into their DNA. A member of the Forbes Technology Council, Matt is a trusted voice at the intersection of people, growth, and emerging technology.

In 2007, Matt pioneered one of Australia's first AI-enabled gig economy platforms, connecting over 70,000 workers to hospitality venues. His passion for leadership development led him to a decade at FranklinCovey, where he worked with global brands like Coca-Cola, Dell, Pfizer, and government agencies across Australia, instilling the 7 Habits of Highly Effective People and the 4 Disciplines of Execution into hundreds of teams and organizations.

A graduate of the University of Queensland, with a degree in Business Marketing Management, he combines his entrepreneurial savvy and AI innovation to help companies stop watching the AI wave and start riding it.